Designing and implementing an effective SEO strategy for e-commerce allows you to improve the positioning of your website, considerably increasing website traffic and sales. It is therefore essential not to underestimate the importance of SEO in an e-commerce site, whether the site is newly created, or in the process of restyling.
The work is definitely articulated and includes many activities ranging from the identification of keyword to use, the analysis of the difficulties that may meet your target customers, up to the possible solutions to improve the shopping experience.
But how do you build a good SEO strategy for e-commerce? Below you will find some useful ideas to increase organic traffic to your online shop.
SEO on-page for e-commerce
The search engine optimization is the same for both websites and e-commerce. You must therefore work on both on-page SEO and off-page SEO. In detail the on-page SEO indicates all those actions and changes made directly on your web pages to facilitate the indexing of your online shop by search engines.
Keyword
The first step to achieving a good SEO strategy for e-commerce is to choose the right keyword, selecting the keywords that answer the informative question of users. The choice must be guided by the type of product you sell, the target you want to reach and the search volume of the selected keyword.
There are so many online tools and tools to search for new keywords, so you won’t have problems at this stage of SEO optimization.
To get as much as possible, however, always remember to select relevant and relevant keywords for the site page. In addition, using the long-tail keyword you can position yourself better, having less competition than competitors and getting more visibility from your target clientele.
Product sheets
Content is the most important part for a good SEO strategy for e-commerce. For this reason it is necessary to optimize the product sheets, making them unique thanks to original content, sorted and divided by paragraphs. While writing the text, remember to insert the selected keyword strategically, specifying the name of the product and its variants.
Tag Title
The Title Tag is the HTML code that specifies the title of a particular web page. It appears in the SERP and influences the ranking, so we need to work on its optimization. To do this, just enter the most important keyword at the beginning, do not exceed 70 characters in length and create unique Title Tags.
URL
The Urls of the pages of your e-commerce must be SEO friendly, that is to describe well the web page to which they refer. To make them optimized, therefore, it is necessary that they contain the keyword reference. In addition, they must be set so that they contain the Title Tag.
Meta Description
Even the Meta Description must be optimized in SEO perspective if we want the web pages of e-commerce to appear among the first search results. To make it really effective, you must not exceed 155 bars and must always be unique and original. Duplicate the Meta Description for each product sheet greatly penalizes the positioning of your e-commerce on search engines.
Internal links
Internal links greatly improve the navigation within your e-commerce and help to speed up the purchase process. For this reason, each content should always include a link to an internal page, thus creating the so-called cross-linking.
Images
An effective SEO strategy for e-commerce cannot disregard images optimized for organic research. The photos of the products must be light as weight, in order to speed up the loading of the site. Also, you need to pay attention to the name of the file, which must describe the image and must be optimized in SEO perspective. In this regard, remember that if the file name is composed of multiple words, each word must be separated by a hyphen.
To the name of the image you add the alternative text (ALT), which must describe the photo well, as it is what the search engine spider reads to understand what the image represents.
Heading Tag
Heading Tags are the tags used to hierarchically subdivide the contents of the web page and are useful for better indexing the pages on search engines.
Heading Tags range from H1 to H6, although it is difficult to use them all. For this it is more useful to use the basic ones, namely H1, H2 and H3, inserting them in hierarchical order and where appropriate, avoiding any forcing.
Sitemap
SEO optimization for e-commerce also goes through the structure of your online shop. A simple, neat and intuitive menu will make you appear among the first search results, helping to increase visits to your website and, consequently, sales.
To facilitate the achievement of these objectives, the sitemap must always be updated and include the hierarchical list of all pages in your online shop.
Loading speed
The loading speed of your e-commerce has a significant impact on the positioning of your online shop on search engines. So take into account the browsing experience that includes the usability of a website and the satisfaction that the user draws from it.
For the same reason, it optimizes your e-commerce for mobile, making your online shop accessible from all devices. In this way you will acquire a wider clientele, since most online purchases are now made via smartphone.
SEO for e-commerce: off-page strategies
The off-page SEO indicates all those strategies to be implemented outside of your e-commerce site, equally useful to increase its visibility on search engines such as the use of social media or link building actions.
Inbound links
In an SEO strategy for e-commerce, building backlinks is an element often underestimated but that can actually be very useful for your online shop. Having links that link to your site authoritative, popular and relevant improves the positioning of your e-commerce site, giving you greater visibility.
Social Media
SEO optimization for e-commerce also includes sharing quality content. Whether it’s comments, sharing company posts, likes or any other kind of interaction, a good SEO strategy can not disregard social media such as Facebook and Instagram.
Blog
Finally, even creating a blog alongside your e-commerce site can help you get more visibility on search engines. Proposing original and informative content, which take into account the queries that users type on search engines is a great way to increase sales and beat competitors.
E-commerce SEO is a crucial strategy to determine the success of your online shop. From it, in fact, derives a better positioning in the search results that, consequently, contributes to determine the increase of the sales and the success of your enterprise.
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