Month: June 2023

26 June 2023 The Mere Exposure Effect in Copywriting: How to leverage familiarity to engage the audience IndexIntroductionWhat is the Effect of Mere ExposureHow to Use the Effect of Mere Exposure in CopywritingCreating familiarity and recognitionSuggestions for using familiar elements:Strategic repeti

25 June 2023 Consumer psychology and copywriting IndicePsicologia del consumatore: il potere delle emozioni e del comportamentoIl ruolo della psicologia del consumatore nel copywritingl ruolo delle neuroscienze nel copywritingPrincipi psicologici

9 June 2023 Copywriting and SEO: a synergy with great power The art of combining copywriting and SEO In the digital marketing landscape, copywriting and SEO represent two fundamental pillars. The first, copywriting, is concerned with creating persuasi

8 June 2023 Pillar Page and Cluster Content: What they are, Examples and Guide to Implementation Introduction The main goal of the Pillar Page is to provide comprehensive, complete, and highly informative content on a specific topic, serving as a central reference point for the entire cl