A March 2023 survey by IA Spiegata Semplice revealed that 94% of Italian companies don’t use AI in their operations, despite its potential. Lack of trust is widespread, with 78% of Americans seeing it as a hunting ground for malicious actors. Only 8% of European organizations have integrated AI technologies. Experts suggest there’s an AI fit for every business, urging a closer look at advanced competitors to embrace future innovations.
Artificial Intelligence: a great untapped opportunity for enterprisesÂ
Despite the many benefits offered by AI, the use of this technology by Italian companies remains surprisingly low. In fact, it seems that only 6% of companies in the Boot are actively using AI while the remaining 94 percent still seem to ignore its immense potential including increasing existing potential, improving productivity and gaining a significant competitive advantage
To date,lack of trust in AI seems to be one of the main obstacles to its deployment, and specifically, propagation of fake news and threats to data security are the factors that cause the most concern. More than legitimate fears despite the fact that experts emphasize that AI represents a great untapped opportunity for businesses, not only Italian ones, and how important it is to overcome concerns and start adopting it in order to take full advantage of its benefits.
The hidden benefits of using AI in business marketing
The use of Artificial Intelligence in business marketing offers a number of hidden benefits that can radically transform companies’ promotion and sales strategies.
With AI large amounts of data can be analyzed quickly and efficiently, enabling companies to gain an in-depth understanding of their customers and their preferences. This empowers users to create personalized and targeted content, improving the end customer experience and increasing the likelihood of conversion
In addition, AI can automate marketing processes such as lead generation, sending personalized emails andproduct recommendation thus enabling companies to save valuable time and focus on creativity and innovation. Using AI in marketing can also improve the accuracy of forecasting market trends enabling companies to adapt quickly to changes and remain competitive. Ultimately, leveragingservices such as Contents.com-which enable the creation of various types of content and/or the generation of unique illustrations and designs-enables companies to gain a significant competitive advantage, reach new target customers and improve the effectiveness of their advertising strategies.
How to use AI safely and effectively: practical tips from the experts
To use AI safely and effectively, experts offer some practical tips. First, it is crucial to ensure that all members of the organization who will be using AI are properlytrainedso that they fully understand the potential and limitations of this technology
addition, it is important to establishclear rules and guidelines on the use of AI within the company, defining the appropriate use cases and the data that can be used
Transparency is another crucial aspect: companies must inform their customers about the use of AI and how their data is being managed
Finally, it is advisable toconstantly monitor AI to identify any problems or biases and correct them in a timely manner.Â
By following these practical tips from experts, companies can use AI safely and effectively, thereby maximizing its potential and gaining significant benefits in marketing and beyond. In addition, companies can takeadvanced security measuresto protect data and prevent privacy breaches.
A decalogue of success for using AI.
To successfully implement Artificial Intelligence in the enterprise, industry professionals offer a decalogue of useful tips.
- Involve all employees in the use of AI to ensure proper adoption and integration.
- Experiment with AI in small pilot projects before large-scale implementation to evaluate results and make improvements.
- Consider the ethical and environmental implications of AI, managing data responsibly and protecting user privacy.
- Collaborate with experts in the field to gain skills and strategies to address the challenges of using AI.
- Overcoming the lack of trust in AI to harness up to forty times more business potential.
- Provide appropriate training, adopt clear rules and guidelines, and ensure transparency in data management.
- Experiment with AI in small pilot projects before large-scale implementation.
- Promoting a corporate culture based on awareness and ethics in the use of AI.
- Maintain an open and ongoing dialogue with employees about AI, encouraging feedback and addressing any concerns or doubts.
- Constantly monitor developments in AI to be ready to adopt new solutions and constantly improve existing implementations.
As we look to the future, we ask: what will be the next developments in AI and how will they affect businesses?